THE OPENING HOOK

In 1951, Achille Maramotti opened a small atelier in Reggio Emilia with a radical idea: the impeccable discipline of couture, made with the rigor of modern manufacturing. That philosophy—precision you can feel in the shoulder line, romance you can see in the sweep of a hem—still runs through Max Mara’s world. And Max Mara Studio? It’s the brand’s after-dark whisper: cleaner lines, sharper femininity, occasion-ready polish that never begs for attention. It’s the kind of elegance people quietly search for, then keep to themselves—until you notice it on the woman who always looks expensive.

BRAND STORY & HERITAGE

Max Mara was founded in 1951 by Achille Maramotti in Reggio Emilia, Italy, a city better known for substance than spectacle—fitting for a house built on serious clothes. Maramotti’s vision was clear: create refined coats and suits with the standards of tailoring, produced with consistency and scale. The Max Mara woman was never a mannequin; she was a life in motion—boardroom to opera, taxi to terrace—dressed in quiet authority.

Max Mara Studio sits within this heritage as a more fashion-forward expression of the house codes: elegant tailoring, feminine silhouettes, modern textures—pieces designed to photograph beautifully, but live even better.

Interesting facts: The name “Max Mara” famously fuses “Mara” from Maramotti with “Max,” inspired by a stylish local figure whose flair felt international. And while the brand is synonymous with coats, one of its most enduring icons is the 101801 coat, introduced in 1981—a masterclass in proportion and permanence that helped define modern Italian outerwear.

Explore the mood—polished, poised, and unfussy—in the full Max Mara Studio collection at Aumifour.

FAQ: MAX MARA STUDIO, ANSWERED LIKE A FASHION EDITOR

1) What is Max Mara Studio?

Max Mara Studio is the more refined, feminine, occasion-ready side of the Max Mara universe—where tailoring meets a slightly heightened sense of drama. Think: sleek pencil skirts, sharply cut trousers, polished knitwear, and pieces that move from work to dinner without changing their tone. The aesthetic is classic but not conservative: clean lines, precise construction, and fabrics chosen for how they drape and hold their shape. If mainline Max Mara is the ultimate coat wardrobe, Studio is the capsule you reach for when you want to look “done,” not decorated.

2) How does Max Mara Studio sizing run?

In general, Max Mara Studio leans true-to-size with a tailored Italian sensibility: clean through the waist, purposeful through the shoulder, and designed to skim rather than cling. If you like a more relaxed fit in structured pieces (blazers, pencil skirts, high-waist trousers), consider sizing up—especially if you’re between sizes or prefer extra room through the hips. For trousers, pay attention to rise and leg line: Studio often favors elongating cuts that sit neatly at the waist and fall straight, creating that long-legged editorial proportion.

3) What materials is Max Mara Studio known for?

Studio is built on fabrics that look luxurious in motion and feel persuasive up close: wool that holds a crease, linen with a dry, elegant hand, silk blends that catch light without glare, and leather (often butter-supple nappa) that reads modern rather than moto. You’ll also see elevated jacquards and textured weaves designed to add depth without busyness. The point is never novelty for its own sake—it’s the tactile confidence of materials that perform: they drape cleanly, photograph softly, and wear beautifully over time.

4) Where is Max Mara Studio made?

Max Mara is an Italian house, rooted in the craft culture of Emilia-Romagna, and that DNA—precision pattern work, disciplined finishing, a love of structure—shows in Studio. Production can span Italy and specialized partner facilities (as is common in luxury fashion), but the design language remains distinctly Italian: sharp, quiet, and exacting. When you slip into a well-made Studio trouser or skirt, you feel the intention in the way seams lie flat, the way the fabric falls straight, the way the silhouette keeps its promise from morning to midnight.

5) What’s the difference between Max Mara Studio and other Max Mara lines?

Think of the Max Mara family as a wardrobe with different volumes. The core Max Mara line is the house’s backbone—coats, tailoring, and essential elegance. Studio is where that backbone gets a more feminine, occasion-aware twist: cleaner body-skimming silhouettes, richer textures, and pieces that feel ready for events, dinners, and “important meeting” days. Other lines in the wider universe (like more casual capsules) can lean sportier; Studio stays polished. If you want the Max Mara discipline, with an extra inch of allure, Studio is the sweet spot.

6) What are the signature Max Mara Studio pieces to start with?

Begin where Studio is strongest: tailored trousers, sleek skirts, and outer layers that behave like architecture. A straight linen trouser is summer’s answer to power dressing—cool on the skin, crisp in silhouette. A leather pencil skirt is instant authority: pair it with knitwear and it reads modern, not severe. And a jacquard wool wrap or poncho gives you that Max Mara gift for soft structure—warmth with line. For a well-edited entry into the aesthetic, discover the full Max Mara Studio collection and build a capsule that makes everything else in your closet look smarter.

7) Is Max Mara Studio good for workwear?

Yes—especially if your definition of workwear is “credible, not corporate cosplay.” Studio excels at pieces that read competent and composed: trousers that lengthen the leg, skirts that sit cleanly at the waist, knit tops that layer without bulk. The color story often lives in elegant neutrals—camel, cream, hazelnut, black—punctuated by deep, decisive tones like bordeaux. The overall effect is deliberate minimalism: fewer details, better ones. Add a single strong accessory (a sculptural earring, a sharp bag) and let the cut do the talking.

8) How do fashion editors style Max Mara Studio for evening?

The trick is to keep the silhouette pure and change the texture. A pencil skirt in leather becomes evening with a fine knit and a heel; linen trousers turn dinner-ready with a silk blouse and a glossy lip. Editors love Studio because it doesn’t fight styling—it supports it. Go tonal (camel on camel, cream on beige, bordeaux with chocolate) for that expensive, intentional look. Or do one high-contrast move—black knit with light trousers—and keep everything else quiet. Studio’s greatest strength is that it holds its shape under low light, candlelight, and camera flash.

9) Is Max Mara Studio worth the investment?

If you buy clothes the way you buy furniture—once, well—Studio makes a strong case. The value lives in the cut and the longevity of the style: pieces that don’t date quickly because they’re built on proportion, not trend. A well-chosen trouser will anchor dozens of outfits; a rich-toned skirt will do the work of three “going-out” dresses; a warm wool layer will replace a stack of forgettable jackets. Shop with intent: choose fabrics that match your life (linen for heat, wool for structure, leather for impact), and prioritize silhouettes you can repeat.

STYLING & CARE GUIDE

Editors treat Max Mara Studio like a capsule wardrobe with a passport: tonal dressing (camel, cream, hazelnut) for day; deep color (bordeaux, espresso, black) for night. Keep lines clean—one strong silhouette per look. Pair straight linen trousers with a fitted knit and sharp flats; turn a pencil skirt into a modern uniform with a tucked-in shirt and a long coat. For care: hang tailored pieces on broad-shouldered hangers, steam rather than over-iron, and give wool time to rest between wears. Linen loves a light press and breathing room. Leather prefers a cool closet and a specialist clean when needed. If you’re investing, start with a trouser you’ll wear weekly and a statement skirt you’ll wear forever—then build from the Max Mara Studio collection