{"title":"Haikure","description":"\u003ch2\u003eThe Identity of HAIKURE: Minimalist Denim with Conscious Craft\u003c\/h2\u003e\u003cp\u003eHAIKURE stands apart for its European design heritage, merging refined cuts with sustainable textile innovation. The label’s ethos centers on longevity and responsibility, producing denim that connects minimal design with modern comfort. Each piece reflects precision tailoring and conscious practice, aligning timeless taste with today’s \u003ca href=\"\/en-cn\/collections\/our-choice\" title=\"sustainable fashion\"\u003esustainable fashion\u003c\/a\u003e values.\u003c\/p\u003e\n\u003ch2\u003eSignature Pieces: From Betty Jeans to Modern Denim Shirts\u003c\/h2\u003e\u003cp\u003eAmong its most talked-about icons, the \u003ca href=\"https:\/\/aumifour.com\/collections\/haikure\" title=\"Haikure collection\"\u003eHaikure Betty jeans\u003c\/a\u003e represent flattering form and relaxed ease. The sculpted cut maintains structure while offering comfortable wear, making them an enduring essential. Complementary designs include versatile shirts and elevated separates, each shaped in premium \u003ca href=\"\/en-cn\/collections\/pt-torino-denim\" title=\"denim collection\"\u003eHaikure denim\u003c\/a\u003e. The signature wash treatments ensure a contemporary surface while staying true to a minimalist line.\u003c\/p\u003e\n\u003ch2\u003eHow to Style HAIKURE for Different Occasions\u003c\/h2\u003e\u003cp\u003eClean silhouettes lend flexibility for styling. Haikure jeans adapt easily to tailoring—perfect with sharp blazers and understated heels. Weekend looks benefit from casual pairing with relaxed sneakers or soft knitwear. For elevated ease, Haikure denim shirts layer seamlessly under jackets from the \u003ca href=\"https:\/\/aumifour.com\/collections\/shirts\" title=\"shirts\"\u003eshirts\u003c\/a\u003e edit, while the dresses edit \u003ca href=\"https:\/\/aumifour.com\/collections\/dresses\" title=\"dresses edit\"\u003eoffers complementary choices\u003c\/a\u003e for a balanced wardrobe rotation.\u003c\/p\u003e\n\u003ch2\u003eAI‑Curated Styling Insight: Smarter Pairings Across the Collection\u003c\/h2\u003e\u003cp\u003eAumifour introduces AI-curated styling notes to guide sharper decisions. This digital insight recommends combinations across the \u003ca href=\"https:\/\/aumifour.com\/collections\/new-arrivals\" title=\"new arrivals\"\u003enew arrivals\u003c\/a\u003e range—identifying jackets, tops, or accessories that enhance proportion and tone when matched with Haikure silhouettes. The approach helps streamline outfit planning, highlighting looks that reflect individual taste while maintaining brand coherence.\u003c\/p\u003e\n\u003ch2\u003eWhy HAIKURE Continues to Define Modern Denim Culture\u003c\/h2\u003e\u003cp\u003eThe brand’s focused approach to design and sustainability enables it to hold a distinctive place in modern culture. By investing in timeless jeans and progressive shirts, wearers choose pieces that remain relevant. Whether drawn to Haikure Betty jeans or clean-cut overshirts, the line encourages a refined yet versatile wardrobe anchored by thoughtful \u003ca href=\"\/en-cn\/collections\/women-jeans\" title=\"women’s jeans\"\u003ewomen’s jeans\u003c\/a\u003e design.\u003c\/p\u003e\n\u003cdiv class=\"faq\"\u003e\n\u003ch3\u003eWhat makes Haikure jeans different?\u003c\/h3\u003e\n\u003cp\u003eHaikure focuses on streamlined silhouettes, sustainable denim practices, and timeless fits that stay relevant across seasons.\u003c\/p\u003e\n\u003ch3\u003eHow do Haikure Betty jeans fit?\u003c\/h3\u003e\n\u003cp\u003eBetty jeans are designed with a modern flattering cut—relaxed, yet sculpted to hold shape comfortably.\u003c\/p\u003e\n\u003ch3\u003eCan Haikure pieces be dressed up?\u003c\/h3\u003e\n\u003cp\u003eYes. A Haikure denim shirt or dress can be paired with structured jackets, minimal heels, or relaxed sneakers for versatile styling.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"CollectionPage\", \"name\": \"HAIKURE Collection\", \"url\": \"https:\/\/aumifour.com\/collections\/haikure\", \"description\": \"Explore Aumifour’s curated Haikure collection, featuring conscious denim and signature styles like the Haikure Betty jeans.\", \"publisher\": {\"@type\": \"Organization\", \"name\": \"Aumifour\", \"url\": \"https:\/\/aumifour.com\"}}\u003c\/script\u003e","products":[{"product_id":"haikure-jeans-denim-hem03228df106l0817","title":"Haikure light blue denim straight‑leg jeans","description":"\u003cp\u003eThese Haikure straight-leg jeans are crafted in light blue washed cotton denim with classic five-pocket styling, contrast stitching, whiskering and a distressed finish for a lived-in look. The fit is true to size with a concealed fly and button fastening, belt loops and a full-length logo patch at the rear. Partner-rated 'Good' by Good On You at brand level, Haikure reflects stronger sustainability performance among peers while individual product materials may vary.\u003c\/p\u003e\n\nlight blue cotton washed denim distressed effect contrast stitching belt loops classic five pockets whiskering effect full-length logo patch to the rear straight leg concealed fly and button fastening We've partnered with Good On You — an independent agency that rates how brands perform in relation to their impact on the planet, people and animals, with a multi-criteria rating simplified to a five points scale. In order to be awarded our conscious label, larger brands need to score a minimum of four out of five ('Good'), while smaller brands must score at least three out of five ('It's a start').  This item comes from a brand rated four out of five ('Good') by Good on You at the time it was added on FARFETCH. Please note, this is a brand-level rating and does not guarantee that this product is made with conscious materials. Learn more about what makes a product Conscious on our Conscious Criteria page Size and Fit - This piece fits true to size. We recommend you get your regular size. Model is 1,84m \/ 6ft 1in wearing size 32 (WAIST CM)","brand":"Haikure","offers":[{"title":"29","offer_id":49942141501738,"sku":"HEM03228DF106L0817","price":243.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/1669\/files\/110197691---ss24---haikure---hem03228df106l0817.jpg?v=1775662752"},{"product_id":"haikure-jeans-blue-hew03300df144l0876-p25","title":"Haikure Jeans Blue Straight Leg — Powder Blue Elegance","description":"\u003cp\u003eThese Haikure Jeans Blue straight leg offer a powder blue wash with a front button fastening and classic five-pocket construction for a clean, everyday silhouette. The straight leg cut balances comfort and structure, making them easy to pair with casual or elevated tops. They fit true to size; model is 1.75 m (5 ft 8 in) wearing size 27 (WAIST CM).\u003c\/p\u003e\n\npowder blue\n front button fastening\n classic five pockets\n straight leg Size and Fit - This piece fits true to size. We recommend you get your regular size. Model is 1,75m \/ 5ft 8in wearing size 27 (WAIST CM)","brand":"Haikure","offers":[{"title":"29","offer_id":49973219197226,"sku":"HEW03300DF144L0876-P25","price":230.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/1669\/files\/190057884---ss25---haikure---hew03300df144l0876.jpg?v=1773036803"},{"product_id":"haikure-jeans-light-grey-hew03330df118l0896-ai25","title":"Haikure Jeans Light Grey — Tailored Five‑Pocket Denim","description":"\u003cp\u003eThese Haikure Jeans Light Grey offer a tailored fit with a five-pocket silhouette and button fly that balances style and function. Crafted in Bonnie denim with belt loops for easy accessorizing, they deliver durable wear and a clean, neutral tone that suits seasonal layering. Ideal for maternity wardrobes seeking comfort and structure, they pair easily with sweaters or blouses for Fall outings.\u003c\/p\u003e\n\ngrey\n five-pocket design\n button fly\n belt loops  Bonnie denim jeans","brand":"Haikure","offers":[{"title":"24","offer_id":50472483815722,"sku":"HEW03330DF118L0896-AI25","price":204.0,"currency_code":"USD","in_stock":false},{"title":"25","offer_id":50472483848490,"sku":"HEW03330DF118L0896-AI25","price":204.0,"currency_code":"USD","in_stock":true},{"title":"26","offer_id":50472483881258,"sku":"HEW03330DF118L0896-AI25","price":204.0,"currency_code":"USD","in_stock":false},{"title":"27","offer_id":50472483914026,"sku":"HEW03330DF118L0896-AI25","price":204.0,"currency_code":"USD","in_stock":false},{"title":"28","offer_id":50472483946794,"sku":"HEW03330DF118L0896-AI25","price":204.0,"currency_code":"USD","in_stock":false},{"title":"29","offer_id":50472483979562,"sku":"HEW03330DF118L0896-AI25","price":204.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/1669\/files\/190119263---fw25---haikure---hew03330df118l0896.jpg?v=1773022828"},{"product_id":"haikure-trousers-ivory-hew03296pl002tpc0006-ai25","title":"Haikure Trousers Ivory — Wide‑Leg, Effortless Tailoring","description":"\u003cp\u003eThese Haikure Trousers Ivory offer a refined neutral tone that complements seasonal wardrobes while providing comfortable movement for everyday wear. The concealed fly with button fastening and belt loops keep the silhouette clean and secure, while the classic five-pocket layout adds practical storage without bulk. A wide-leg cut drapes naturally from the hip for flattering coverage and easy layering during cooler Fall days.\u003c\/p\u003e\n\nlight beige\n concealed fly and button fastening\n belt loops\n classic five pockets\n wide leg","brand":"Haikure","offers":[{"title":"23","offer_id":50472633565482,"sku":"HEW03296PL002TPC0006-AI25","price":510.0,"currency_code":"USD","in_stock":false},{"title":"24","offer_id":50472633598250,"sku":"HEW03296PL002TPC0006-AI25","price":510.0,"currency_code":"USD","in_stock":true},{"title":"25","offer_id":50472633631018,"sku":"HEW03296PL002TPC0006-AI25","price":510.0,"currency_code":"USD","in_stock":false},{"title":"26","offer_id":50472633663786,"sku":"HEW03296PL002TPC0006-AI25","price":510.0,"currency_code":"USD","in_stock":true},{"title":"27","offer_id":50472633696554,"sku":"HEW03296PL002TPC0006-AI25","price":510.0,"currency_code":"USD","in_stock":true},{"title":"28","offer_id":50472633729322,"sku":"HEW03296PL002TPC0006-AI25","price":510.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/1669\/files\/190119667---fw25---haikure---hew03296pl002tpc0006.jpg?v=1775636717"},{"product_id":"haikure-bethany-jeans-ldhew03296df144l0877l0877","title":"Haikure Bethany Jeans — High-Waisted Wide Leg (Light Blue)","description":"\u003cp\u003eDiscover the Haikure Bethany Jeans in light blue delavé cotton denim, designed with a high waist and a wide, straight leg for a comfortable, relaxed fit. These maternity-ready jeans feature a button closure, five pockets, and a branded back logo tag that combines function with subtle signature styling. The cut prioritizes comfort while keeping a clean silhouette that pairs easily with layered tops or fitted tees. Compare sizes to find the ideal comfort fit for everyday wear.\u003c\/p\u003e\n\nHigh-waisted 'Bethany' jeans in delavé cotton denim with wide, straight leg, button closure, five pockets, and back logo tag. Size and Fit - Comfort fit","brand":"Haikure","offers":[{"title":"24","offer_id":51178069852458,"sku":"LDHEW03296DF144L0877L0877","price":313.5,"currency_code":"USD","in_stock":true},{"title":"28","offer_id":51178069917994,"sku":"LDHEW03296DF144L0877L0877","price":313.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/1669\/files\/HEW03296DF144L0877L0877_01_M_2025-01-21T07-26-59.672Z_5294cfe4-16f5-4dee-88ae-dd030b41535d.jpg?v=1775377516"},{"product_id":"haikure-candy-black-tencel-jeans-ldhew03340df173l0854l0854","title":"Haikure Candy Black Tencel Jeans — Wide Leg Luxury","description":"\u003cp\u003eDiscover Haikure's Candy Black Tencel jeans: a delavé cotton denim pair designed with front pin tucks and a wide leg that drapes cleanly for a modern silhouette. These maternity-ready jeans secure with a zip and button closure and feature a subtle back logo tag for discreet branding. True to size fit ensures predictable sizing while the Tencel-blend fabric offers a softer hand and improved breathability for everyday wear.\u003c\/p\u003e\n\n'Candy Black Tencel' jeans in delavé cotton denim with front pin tucks, wide leg, zip and button closure, back logo tag Size and Fit - True to size fit","brand":"Haikure","offers":[{"title":"24","offer_id":51178107437354,"sku":"LDHEW03340DF173L0854L0854","price":214.3,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/1669\/files\/HEW03340DF173L0854L0854_01_M_2025-06-16T07-58-09.035Z.jpg?v=1772993119"},{"product_id":"haikure-kirby-vest-ldhew07093mc070pxt0551","title":"Haikure Kirby Vest","description":"Kirby' virgin wool vest with all-over baguette studs, crew neck, front button closure. 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Because the glitter is applied by hand, pattern and coverage vary by garment, ensuring each jacket is one‑of‑a‑kind.\u003c\/p\u003e\n\nSimon' cotton denim jacket with all-over multicolor glitter, contrast stitching, shirt collar, front button closure, pockets, long wide sleeves with dropped cuffs and shoulders, leather strap and back logo tag.\r\nSince the glitter is applied by hand, it will stick to the garment differently, making each piece unique. Size and Fit - Comfort fit","brand":"Haikure","offers":[{"title":"S","offer_id":51185114054954,"sku":"LDHEW09121DF144L0918L0918","price":592.9,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":51382097674538,"sku":"LDHEW09121DF144L0918L0918","price":592.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/1669\/files\/HEW09121DF144L0918L0918_01_M_2026-01-02T10-50-13.256Z.jpg?v=1775382371"},{"product_id":"haikure-korea-jeans-ldhew03185df144l0877l0877","title":"Haikure Korea Jeans","description":"'Korea' cotton denim jeans with palace leg, zip and button closure, five pockets, back logo tag. 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Compare fit options to find the right size and learn care tips to preserve color and fabric integrity. Shop confidently knowing this pair pairs versatile design with practical details for everyday wear.\u003c\/p\u003e\n\nblue button fastening belt loops five pockets  Bethany wide-leg denim jeans","brand":"Haikure","offers":[{"title":"23","offer_id":51197129851178,"sku":"HEW03296DF106L0911-P26","price":324.5,"currency_code":"USD","in_stock":true},{"title":"25","offer_id":51197129883946,"sku":"HEW03296DF106L0911-P26","price":324.5,"currency_code":"USD","in_stock":true},{"title":"26","offer_id":51197129916714,"sku":"HEW03296DF106L0911-P26","price":324.5,"currency_code":"USD","in_stock":true},{"title":"27","offer_id":51197129949482,"sku":"HEW03296DF106L0911-P26","price":324.5,"currency_code":"USD","in_stock":true},{"title":"28","offer_id":51197129982250,"sku":"HEW03296DF106L0911-P26","price":324.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0520\/1669\/files\/190176357---ss26---haikure---hew03296df106l0911.jpg?v=1775667672"},{"product_id":"haikure-betty-nordic-blue-jeans-ldhew03297df106l0909l0909","title":"Haikure Betty Nordic Blue Jeans","description":"High-waisted 'Betty Nordic Blue' jeans in delavé cotton denim with wide, straight leg, button closure, five pockets, and back logo tag. 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The front button closure and five-pocket design combine practical storage with a clean finish, while the back suede logo tag adds subtle brand detail. True to size fit simplifies ordering and makes these light blue shorts a dependable choice for relaxed, everyday wear.\u003c\/p\u003e\n\n'new becky twill 45' cotton and linen blend bermuda shorts with wide leg, Front button closure, Five pockets, Back suede logo tag. 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