The Opening Hook
In 2016, far from the noise of Paris runways, a young label from Sofia began rewriting the rules of “it” accessories with a quieter kind of power: the kind that looks best tucked under your arm, caught in a mirror selfie, or swinging from a wrist on the way to dinner. BY FAR doesn’t shout heritage; it edits it—down to sharp lines, clean hardware, and that unmistakable ’90s-cinema silhouette. Even with just 114 monthly search impressions, the intent is intense: women aren’t browsing, they’re hunting. Because once you’ve seen that compact shoulder bag shape, you start noticing it everywhere.
Brand Story & Heritage
BY FAR was founded in 2016 in Sofia, Bulgaria, by a trio of women—twin sisters Sabina Gyosheva and Denitsa Bumbarova, alongside their friend Valentina Ignatova—with a simple, modern thesis: make accessories that feel instantly familiar, yet startlingly new. Their muse wasn’t costume nostalgia; it was the precision of the late-’90s and early-2000s—clean lines, close-to-the-body proportions, and pieces that photograph like a dream but live even better in real life.
The brand’s rise was accelerated by a genuinely modern phenomenon: the screenshot. Their compact shoulder bags and minimal heels became the visual shorthand of “off-duty” cool, spotted on the arms of models and stylists who treat accessories like punctuation. Two interesting facts most people miss: first, BY FAR’s founding trio built the brand around footwear as well as bags—an accessory house from day one, not a fashion label moonlighting. Second, their cult status was forged online, but the product is stubbornly tactile: think supple leathers, sculpted shapes, and hardware that feels satisfyingly weighty in the hand.
Explore the latest arrivals in the By Far collection at Aumifour—where the edit is as sharp as the silhouette.
FAQ: Everything You Really Want to Know About BY FAR
1) What is BY FAR known for?
BY FAR is best known for its razor-edited accessories—especially compact shoulder bags and sleek heels that channel ’90s minimalism without feeling like a throwback. The silhouettes are intentionally close, tidy, and architectural: bags designed to sit tight under the arm, shoes designed to elongate the line of the leg. You’ll also notice a brand signature that’s more subtle than logos: saturated color (hello, fuchsia), tactile finishes like crocodile-effect embossing, and hardware that reads “modern heirloom.” If you love pieces that make a simple outfit look styled—white tee, black trouser, one great bag—BY FAR is built for that exact moment.
2) Are BY FAR bags real leather? What materials do they use?
Many BY FAR bags are made in leather—often smooth lambskin for a buttery, softly reflective finish, and embossed leathers (like crocodile-effect) for a more structured, fashion-forward texture. Lambskin tends to feel plush and luxurious in the hand, but it’s also more prone to scuffs—so it rewards careful storage. Embossed leathers are typically a touch more forgiving, holding their shape and disguising small marks better. Inside, expect a practical, pared-back interior: designed for the essentials, not the kitchen sink. If you’re choosing between finishes, think lifestyle: lambskin for softness, croc-effect for resilience and edge.
3) Where is BY FAR made?
BY FAR is a Bulgarian-founded house with European production. You’ll often see BY FAR pieces crafted in Europe—frequently in Bulgaria and Italy—reflecting the brand’s balance of modern design and traditional leatherwork. What matters most, as a shopper, is the outcome: clean stitching, firm edge paint, consistent embossing, and hardware that closes with a precise, confident click. BY FAR’s construction tends to favor structured shapes and strong seams, so the bag keeps its silhouette even after repeated wears. If you love the idea of an “everyday” bag that still looks editorial, that’s exactly the point: designed for the street, finished like a collectible.
4) How much fits in a BY FAR shoulder bag—are they practical?
Yes, with the right expectations. BY FAR’s most-wanted bags are intentionally compact: they’re built for essentials and elegance, not overpacking. Think: phone, cardholder, keys, lip color—plus maybe sunglasses in a slim case depending on the model. Styles like the Baby Cush (in lambskin) lean soft and pillowy, so they can be a touch more accommodating; mini silhouettes like the Soho Mini keep the look crisp and petite, perfect for evenings or a hands-free day when you want nothing bulky. The magic is proportion: the bag stays close to the body, so it looks refined and feels effortless.
5) Do BY FAR shoes run true to size?
BY FAR footwear generally follows European designer sizing, and many styles can feel sleek through the forefoot—beautiful for a clean line, but worth noting if you have wider feet. If you’re between sizes, consider sizing up a half size for comfort, especially in higher heels or narrower toe shapes. Pay attention to materials, too: softer leathers can ease with wear, while more structured uppers will hold their shape. For platforms and statement heels, stability comes from construction: a supportive platform, a well-balanced pitch, and a secure strap placement—details that matter more than hype when you’re actually walking.
6) What’s the best way to style BY FAR without looking “too trend”?
Style BY FAR the way editors do: let one piece do the talking, and keep everything else calm. A croc-effect shoulder bag looks most expensive against matte textures—wool tailoring, denim, crisp cotton. A bright heel (like a fuchsia platform) becomes instantly chic with an all-black base, or unexpectedly modern with soft neutrals like stone, oat, and dove grey. BY FAR works because the shapes are disciplined: they don’t need competing details. If you want the simplest formula, try this: straight-leg trouser, white tank, gold hoops, BY FAR bag under the arm. It reads like a “look,” not an outfit.
